2023 Agenda

Wednesday, November 8th

6:00 p.m.

Welcome Drinks

SushiSamba Heron Tower

7:30 p.m.

Welcome Seated Dinner

SushiSamba Heron Tower

Thursday, November 8

8:45 a.m.

Check-in and Networking Breakfast Buffet

Hotel Café Royal, Queensberry Room

9:30 a.m.

Welcome and Agenda Overview

9:40 a.m.

The State of Travel With MMGY Global CEO, Katie Briscoe

This presentation will provide a comprehensive overview of the current state of travel, including the latest trends in consumer behavior and the impact of current events on travel intent. Take a look at some of the major issues impacting our industry and get ahead of the curve with forecasts of what is to come. Gain valuable insights into what's driving travel decisions and how to leverage this knowledge to adapt your marketing strategies.

Katie Briscoe, CEO, MMGY Global

10:30 a.m.

Decoding the Global Traveller Through Data and How to Reach the Consumer

In this session, we will discuss the value of research and how MMGY Global utilises research studies to gain insights into global travel trends. We'll examine key findings from recent studies to understand the motivations and preferences of European travelers. This will allow us to build more accurate persona profiles that reflect current attitudes and behaviors in this market.

Moderator: Olivier Henry Biabaud, Managing Director, MMGY TCI

11:30 a.m.

Tea Break

11:45 a.m.

The Impact of Generative AI on Travel Marketing

In this session, we will go beyond the hype surrounding AI and have a practical discussion about how the advancement of generative AI is transforming travel marketing right now and where it is headed. Rather than getting caught up in the media excitement over AI, we'll focus on real-world applications and future implications for travel brands. Our goal is to understand the concrete ways generative AI is shaping marketing strategies today and how it may evolve to change approaches in the future.

Moderator: Craig Compagnone, President & COO, MMGY Global

12:30 p.m.

Fireside Chat with Board Member and Envoy, Sustainable Tourism Global Center, Isabel Hill

Moderator: Caroline Moultrie, Managing Director,  MMGY HillsBalfour

1:00 p.m.

Networking Lunch

2:15 p.m.

Marketing Trends

In this session, our panelists will each discuss a trending topic and provide their unique perspective. Our destination partners and sponsor will each deliver a presentation sharing how they have approached the subject. This session will foster an open exchange of ideas, with each panelist contributing their own outlook on the latest issues based on their experience and expertise. This engaging discussion will facilitate learning from each other's viewpoints on these important tourism industry topics.

Moderator: Karla Flannery, CMO, MMGY Global


3:15 p.m.

Aviation Trends With Play Airlines Executive Director Commercial, Adrian Keating

In this session, Adrian from Play Airlines,  Commercial Executive Director, will examine current trends and developments influencing airlines globally, with a focus on European markets. He will discuss how airlines have been impacted by COVID-19, shifts in travel demand, geopolitics, and other external factors. Looking ahead, Adrian will provide perspective on what the future may hold for airlines as they navigate an ever-evolving landscape. With his commercial airline expertise, he will share insights into how airlines are adapting their strategies and operations in response to today's challenges and opportunities.

Adrian Keating, Executive Director Commercial, Play Airlines

3:45 p.m.

Tea Break

4:00 p.m.

Creativity in the Age of AI With Karla Flannery, CMO, MMGY Global

In this session, we will examine the creative capabilities of AI while also exploring what makes us uniquely human. We'll discuss recent progress in AI that enables generating highly human-like content. While acknowledging these advances, we'll have a thoughtful discussion about how AI differs from human intelligence and creativity.

Karla Flannery, CMO, MMGY Global


4:40 p.m.

Closing remarks

5:00 p.m.

Networking Reception

Hotel Café Royal, Domino Room

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