Wednesday, April 5
Welcome Reception in partnership with Destinations International's CEO Summit Closing Reception
Fairmont Empress, Crystal Ballroom
Thursday, April 6
Check-in and Breakfast
BreLower Lobby Area
Craig Compagnone, President & COO, MMGY Global
The State of Travel
This presentation will provide a comprehensive overview of the current state of travel, including the latest trends in consumer behavior and the impact of current events on travel intent. Take a look at some of the major issues impacting our industry and get ahead of the curve with forecasts of what is to come. Gain valuable insights into what's driving travel decisions and how to leverage this knowledge to adapt your marketing strategies.
Katie Briscoe, CEO, MMGY Global
The Future of Tourism: Challenging Conventional Wisdom and Rethinking Strategies
Latest trends, innovations and tech disrupting business models. Impact of pandemic and economies and new approaches to customer engagement, marketing, and sales. Learn how to adapt and stay ahead in a rapidly evolving industry.
Trey Williams, VP Strategic Planning, MMGY, Moderator
Dave Lorenz, Pure Michigan
David Gilbert, Destination Cleveland
Jon Mamela, Travel Alberta
Chat GPT Tutorial
Janette Roush, New York City Tourism & Conventions
Group Working Sessions (Part 1)
This year, we’re putting our Mojo Summit attendees to work. By harnessing the power of collaboration, we’re going to tackle key opportunities in tourism and build models for driving innovative strategies for our industry.
GROUP 1: Building a Model for Destination Loyalty. What would a true destination loyalty program look like, what would the value be for visitors and what benefits would the destination organization receive in return?
GROUP 2: Travel can be intrinsically educational. How can destinations work in partnership with public sector education departments to encourage education-based travel and make lower-season travel more appealing to families?
GROUP 3: The awareness and concern about travel's impact on the environment and local sustainability continues to grow for visitors. How can destinations harness this interest into a consolidated program that promotes give-back opportunities to promote stewardship?
The Evolution of the Masterplan
Greg Oates, SVP, Innovation, MMGY NextFactor
The Future of Destination Sustainability Planning: Evolving Beyond Best Practices
As we look to the future of sustainable tourism, destinations need to evolve beyond best practices to ensure long-term success. Discover how to engage stakeholders and analyze data to set goals that address environmental, social, and economic concerns. Hear about the challenges and solutions for implementing sustainable initiatives in a rapidly changing world, and gain the knowledge and tools needed to make a positive impact on your destination.
Paul Nursey & Jeremy Loveday, Destination Greater Victoria
Emerging Technology and the Future Impact on Travel
Advances in technology continue to drive innovation in how destination organizations operate and the value they can bring to their constituents. From ChatGBT to data consortias, we’ll use this roundtable discussion to discuss new technology trends, the impact they have today, and the potential shifts they may bring to the industry long-term.
Craig Compagnone, President & COO, MMGY Global
Janette Rousch, New York City Tourism & Conventions
Andrew van der Felt, Expedia GroupStephanie Dunford, Sojern
Group Working Sessions (Part 2)
Groups will breakout to continue the development of their key industry opportunities. With some assistance and coaching, we will use Chat GPT to harness the ideas generated in the first session and organize them into a working model that can be presented to the group the following day.
We will have wine, beer and n/a beverages available during this break.
Outside the Box
We’re asking our Mojo Summit attendees to help us all gain a new perspective and think outside the box this year. We’ll ask each attendee to bring an example of new, innovative and fresh thinking from a non-Destination organization. Then, we’ll spend some time as a group sharing reactions and relevance that we see for the tourism industry.
Karla Flannery, CMO, MMGY Global
A Mojo tradition, we will close the day with The Tank - a roundtable discussion with all attendees covering some of the key themes and takeaways of the day along with other topics that have been keeping you up at night.
Adjourn for the Day
Evening Social Activity Begins
Friday, April 7
A New World of Crisis Preparation for Both The Known and Unknown
A discussion about world events and an increasing need for tourism officials to prepare.
Ryan Becker, Vist California
Clayton Reid, Executive Chairman, MMGY Global
Working Group Presentations
Each group will have 20 minutes to present their collaborative projects.