Mojo Summit Agenda

2023 Agenda

Wednesday, April 5


4:30 p.m.

Welcome Reception in partnership with Destinations International's CEO Summit Closing Reception


Fairmont Empress, Crystal Ballroom


Thursday, April 6

7:45 a.m.

Check-in and Breakfast

Lower Lobby Area

8:30 a.m.

Indigenous Welcome

8:45 a.m.

Welcome Comments

Craig Compagnone, President & COO, MMGY Global

9:00 a.m.

State of Travel

Katie Briscoe, CEO, MMGY Global

This presentation will provide a comprehensive overview of the current state of travel, including the latest trends in consumer behavior and the impact of current events on travel intent. Take a look at some of the major issues impacting our industry and get ahead of the curve with forecasts of what is to come. Gain valuable insights into what's driving travel decisions and how to leverage this knowledge to adapt your marketing strategies.

9:45 a.m.

The Future of Tourism: Challenging Conventional Wisdom and Rethinking Strategies

Trey Williams, MMGY, Moderator
Dave Lorenz, Pure Michigan
David Gilbert, Destination Cleveland

Latest trends, innovations and tech disrupting business models. Impact of pandemic and economies and new approaches to customer engagement, marketing, and sales. Learn how to adapt and stay ahead in a rapidly evolving industry.

10:30 a.m.



10:45 a.m.

Group Working Sessions

This year, we’re putting our Mojo Summit attendees to work. By harnessing the power of collaboration, we’re going to tackle key opportunities in tourism and build models for driving innovative strategies for our industry.

GROUP 1: Building a Model for Destination Loyalty. What would a true destination loyalty program look like, what would the value be for visitors and what benefits would the destination organization receive in return?

GROUP 2: Travel can be intrinsically educational. How can destinations work in partnership with public sector education departments to encourage education-based travel and make lower-season travel more appealing to families? 

GROUP 3: The awareness and concern about travel's impact on the environment and local sustainability continues to grow for visitors. How can destinations harness this interest into a consolidated program that promotes give-back opportunities to promote stewardship?

11:45 a.m.


Cassandra McAuley, SVP, Destination Stewardship, MMGY Next Factor
Steven Paganelli, Tripadvisor

MMGY NextFactor and Tripadvisor have joined forces to create a groundbreaking strategic analysis of the most sought-after experiences by both “lookers” and “bookers” to inform experience development, investment, and marketing. Join us for a preview of the data and a discussion about its implications and uses.

12:15 p.m.


1:30 p.m.

The Future of Destination Sustainability Planning: Evolving Beyond Best Practices

Paul Nursey, Destination Greater Victoria
Jeremy Loveday, Destination Greater Victoria

As we look to the future of sustainable tourism, destinations need to evolve beyond best practices to ensure long-term success. Discover how to engage
stakeholders and analyze data to set goals that address environmental, social, and economic concerns. Hear about the challenges and solutions for implementing sustainable initiatives in a rapidly changing world, and gain the knowledge and tools needed to make a positive impact on your destination.

2:15 p.m.

Emerging Technology and the Future Impact on Travel

Craig Compagnone, President & COO, MMGY Global
Janette Rousch, NYC & Co.
Stephanie Dunford, Sojern
Andrew van der Felt, Expedia Group

Advances in technology continue to drive innovation in how destination organizations operate and the value they can bring to their constituents. From ChatGBT to data consortias, we’ll use this roundtable discussion to discuss new technology trends, the impact they have today, and the potential shifts they may bring to the industry long-term.

3:00 p.m.

Chat GPT Coaching for Group Working Sessions

Janette Rousch, NYC & Co.

3:15 p.m.

Group Working Sessions (Part 2)

Groups will breakout to continue the development of their key industry opportunities. With some assistance and coaching, we will use ChatGPT to harness the ideas generated in the first session and organize them into a working model that can be presented to the group the following day.

4:00 p.m.


We will have wine, beer and n/a beverages available during this break.

4:15 p.m.


4:45 p.m.

The Tank

A Mojo tradition, we will close the day with The Tank - a roundtable discussion with all attendees covering some of the key themes and takeaways of the day along with other topics that have been keeping you up at night.

5:15 p.m.

Adjourn for the Day

6:00 p.m.

Evening Social Activity Begins

Friday, April 7

8:15 a.m.


9:00 a.m.

Crisis Planning and Weathering the Storm: Natural disasters, political turmoil, and other unplanned events

Fireside Chat with Ryan Becker, Visit California and Karla Flannery, CMO, MMGY Global

Be prepared for future travel crises with effective planning. Hear from Visit California’s Vice President of Communications, Ryan Becker, who will discuss recent crises and the approach the organization took to address them. Learn what a comprehensive crisis plan and communication strategy includes as well as new technology available to help shape strategies.

9:45 a.m.


10:00 a.m.

Working Group Presentations

Each group will have 20 minutes to present their collaborative projects.

11:15 a.m.

Closing Remarks

11:30 a.m.


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