The Tower

Justin Farmer, MMGY Global

Martha Sheridan, Meet Boston

This presentation will provide a comprehensive overview of the current state of travel, including the latest trends in consumer behavior and the impact of current events on travel intent. Take a look at some of the major issues impacting our industry and get ahead of the curve with forecasts of what is to come. Gain valuable insights into what's driving travel decisions and how to leverage this knowledge to adapt your marketing strategies.

Katie Briscoe, MMGY Global

In this session, we will discuss the value of research and how MMGY Global utilizes research studies to gain insights into global travel trends. We'll examine key findings from recent studies to understand the recent trends around domestic and inbound travel sentiment and how to better target and reach consumers in a complex travel environment.

Chris Davidson, MMGY Travel Intelligence, Moderator
Kristen Bonner, Tripadvisor
Matt Hansen, Expedia Group Media Solutions

In this session, Adrian Keating from PLAY airlines, Executive Director Commercial, will examine current trends and developments influencing airlines globally, with a focus on North American markets. He will discuss how airlines have been impacted by COVID-19, shifts in travel demand, geopolitics and other external factors. Looking ahead, Adrian will provide perspective on what the future may hold for airlines as they navigate an ever-evolving landscape. With his commercial airline expertise, he will share insights into how airlines are adapting their strategies and operations in response to today's challenges and opportunities.

Adrian Keating, PLAY airlines

Isabel is an Advisor, Sustainable Tourism Global Center; and Former Director of the National Travel and Tourism Office at the U.S. Department of Commerce.

In this session, we'll delve into the concept of good stewardship in sustainable tourism. This involves not only developing sustainable practices ourselves but also motivating our travelers to take action. We'll analyze how destinations are taking the initiative by establishing sustainable practices and promoting sustainable travel. We'll also discuss the role of influencers in changing behaviors and other methods employed by Destination Marketing Organizations (DMOs).

Cassandra McAuley, MMGY NextFactor, Moderator

We have finally entered a cookieless world. What's next? Despite years of warning, many organizations may still be unprepared. But don't worry – a post-cookie world is not a catastrophe, but an opportunity to take control and manage data that is most valuable to your organization. Understand why the loss of cookies isn't just a marketing issue, and how executives can influence a solid data strategy. Compliance is everyone's concern, so it's time to get ahead of the curve.

Jessica Schultz, MMGY

In this session, we will go beyond the hype surrounding AI and have a practical discussion about how the advancement of generative AI is transforming travel marketing right now and where it is headed. Rather than getting caught up in the media excitement over AI, we'll focus on real-world applications and future implications for travel brands. Our goal is to understand the concrete ways generative AI is shaping marketing strategies today and how it may evolve to change approaches in the future.

Craig Compagnone, MMGY Global

In this session, our panelists will each discuss a trending topic and provide their unique perspective. Our destination partners and sponsors will each deliver a presentation sharing how they have approached the subject. This session will foster an open exchange of ideas, with each panelist contributing their own outlook on the latest issues based on their experience and expertise. This engaging discussion will facilitate learnings from each other's viewpoints on these important tourism industry topics.

Justin Farmer, MMGY Global, Moderator